We have nothing against Black Friday, but it is a made-up “holiday,” so why can’t we invent something better? Well, last year we did!

In 2020 we decided to take a spin on the traditional Black Friday craze with a day all about prioritizing YOU and your health. On the Friday AFTER Black Friday we offered a BIG deal on ONE day and called it Fit Friday. Well, Fit Friday is back...

Sort of...

This year we've upped our game and instead of one day, we are celebrating Fit Week kicking off on Fit Friday. Every day starting Friday, December 3rd we will offer a new deal for you to take advantage of. One of our Fit Week offers could be the BEST thing you can do for yourself in 2021.

Fit Week is about stepping outside your comfort zone, committing to something BIG, and inspiring your friends to join you for the ride.  Fit Week is about you, your personal fitness goals, and declaring what you will do in the coming year.

YES, Fit Week is also your chance to snag end-of-the-year deals on our store and major challenges and step out of your cozy holiday season comfort zone! Don't wait until January 1st to shout your resolutions from the rooftops — do it right now!